Hello!
I'm Abigail Bundi,  a strategic advisor and digital innovation specialist passionate about shaping Africa’s transformation through technology, trade, and investment. With over a decade of experience across the private sector, entrepreneurship, and policy advisory, I lead initiatives that accelerate e-commerce adoption, attract strategic investments, and strengthen national economies. My work spans national advisory projects, SME capacity building, and regional trade development - uniting public and private actors around a shared vision for inclusive economic growth.

I draw inspiration from the people behind the policies and programs. The entrepreneur trying to reach her first export market; The youth looking for digital skills to get a foot in the door; The policymaker trying to build a stronger ecosystem with limited resources.

This blog began as part of my Master's in Digital business coursework. While it started as an assignment, it’s also a platform I’ve always wanted to create. I’m excited to nurture it and explore its potential beyond academics (fingers crossed!).

Here, you’ll find reflections, practical insights and curated resources on Trade, Investments, Private Sector Development, Entrepreneurship,  Digital Trade, and E-commerce, particularly within the African context.

Thank you for stopping by - I’m thrilled to have you here!