Hello!
I'm Abigail Bundi, a digital trade and e-commerce consultant with a keen interest in technological advancements in trade and its transformative socio-economic impact on communities.

I work with governments, international trade organizations, consultancy firms, technology companies and businesses to navigate the evolving digital business landscape. My expertise spans e-commerce operations and regulations, digital trade policies, digital services trade, and facilitating cross-border digital trade. Additionally, I specialize in the integration of digital technologies in business, digital marketing strategies, and capacity building for SMEs in the digital space.

At my core, I’m an entrepreneur. Helping people start and grow their businesses brings me immense fulfillment, and I’m continually inspired by the power of technology to drive innovation and opportunity.

I’m currently pursuing a Masters Program in Digital Business at the University of Salford, in collaboration with Robert Kennedy College. This blog began as part of my coursework, but it’s also a platform I’ve always wanted to create. While it started as an assignment, I’m excited to nurture it and explore its potential beyond academics (fingers crossed!).

Here, you’ll find insights, reflections, and resources on governance, entrepreneurship, trade, and technology, particularly within the African context.

Thank you for stopping by—I’m thrilled to have you here!