Hello!
I'm Abigail Bundi, a digital trade strategist, e-commerce expert, and private sector development advisor,  with a keen interest in technological advancements in trade and its transformative socio-economic impact on communities.

My work sits at the intersection of policy, strategy, technology and trade, with a focus on creating enabling environments for SMEs, youth employment, and digital economy growth. I believe that digital transformation is not just a technology issue—it’s an opportunity to unlock inclusive economic growth.

I draw inspiration from the people behind the policies and programs. The entrepreneur trying to reach her first export market. The youth looking for digital skills to get a foot in the door. The policymaker trying to build a stronger ecosystem with limited resources.

This blog began as part of my coursework while pursuing a Master's Program in Digital Business at the University of Salford, in collaboration with Robert Kennedy College. While it started as an assignment, it’s also a platform I’ve always wanted to create. I’m excited to nurture it and explore its potential beyond academics (fingers crossed!).

Here, you’ll find reflections, practical insights and curated resources on digital trade, e-commerce, private sector development, and entrepreneurship, particularly within the African context.

Thank you for stopping by—I’m thrilled to have you here!